StarTimes, best known for its pay-TV services, is now tackling Nigeria’s energy crisis. Through its solar subsidiary, StarTimes Solar, the company is helping to reduce reliance on the national grid. This move supports the government’s efforts to close the energy supply gap.
At the Nigeria Energy Exhibition in Lagos, Dele Ameh, National Sales Director for StarTimes Solar, highlighted their impact. He noted that Nigeria has a massive electricity deficit. According to the World Bank, 45% of the population—around 90 million people—lack access to the national grid. This gap stunts economic growth, especially in rural areas. StarTimes Solar offers affordable, efficient solar solutions to address this issue.
Ameh mentioned that the company began its journey into the solar energy sector with the mindset of increasing decoder sales. This is especially true in rural areas which do not have access to the grid. Their major disincentive to subscribe to pay-TV was the lack of electricity supply to power their electric appliances including TV sets, fans and other household appliances.
Ameh shared that the company began its solar journey to boost decoder sales in rural communities. Many of these areas face unreliable electricity, preventing the use of household devices. With over 15 years of experience, StarTimes Solar is well ahead of its competitors. Their established infrastructure and after-sales service set them apart.
He also pointed out that recent fuel and electricity subsidy cuts make now the perfect time for expansion. StarTimes Solar aims to help homes and businesses meet their power needs with clean energy. The company’s unique selling points are innovative technology, affordability, and top-notch service.
