Binance appoints Jeff Li as VP of Product. He has over 16 years of experience in product management and software development in Web2 and Web3.
Jeff will oversee the expansion and enhancement of Binance’s product range, further solidifying its position as a leader in shaping the future of the blockchain and Web3 space.
Most recently, Jeff Li served as VP and Global Head of CeFi Products at a leading cryptocurrency exchange, where he led a global team delivering a wide range of centralized finance (CeFi) products across areas such as growth, retail, institutional, and artificial intelligence (AI). Previously at TikTok, he served as Director of Product and Global Head of the TikTok Money and Compliance Platform, overseeing a team of product managers and driving cross-department collaboration to achieve massive growth and revenue. Jeff’s extensive career in technology includes product and software development roles at globally recognized brands such as Instagram, Twitch, and Oracle.
“Jeff brings a wealth of experience in product development from some of the world’s most renowned tech companies. We are excited to have him drive product development and help us continue to bring industry-leading products to the global crypto community,” said Richard Teng, CEO of Binance
With global cryptocurrency penetration still below 10%, Jeff Li believes there is still a lot of work to be done as Binance VP of Product. He hopes to achieve Binance’s vision of increasing financial freedom around the world. As part of the Binance team, he is committed to driving industry growth, discovering new use cases and bringing benefits to more users around the world.
