Meta‘s social platform Threads has surpassed 275 million monthly active users, according to an announcement by Adam Mosseri, head of Threads and Instagram.
“Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone who’s helped us get this far. There’s a lot more to do, and plenty of things to fix, but there’s something exciting about this place..
Threads first hit the 150 million user mark in April, and by August the platform had grown to 200 million monthly active users. The addition of 75 million new users in the past three months represents a strong increase in user engagement and retention, demonstrating Threads’ appeal in the social networking industry.
During Meta’s Q3 2024 earnings conference call, CEO Mark Zuckerberg provided further insight, revealing that Threads is currently onboarding approximately 1 million users daily, fueling the platform’s rapid growth.
Content Moderation Issues
However, challenges remain when it comes to content moderation. User complaints about moderation are on the rise, with some frustrated by inconsistent enforcement and questionable content policies.
In response to these issues, Threads has taken steps to improve its moderation approach. Mosseri acknowledged that the company has implemented changes aimed at fixing certain bugs and improving the accuracy and consistency of content moderation. This ongoing improvement is part of Meta’s strategy to establish Threads as the leading text-based platform while maintaining a safe and user-friendly environment.
The platform is building on its success as Meta remains focused on both growing the platform’s user base and the complexities of managing a large social network. As competition increases, Threads’ growth will require balancing that growth with the important task of maintaining content standards.
