Starlink has quickly risen to become Kenya’s tenth-largest internet service provider (ISP). This is just one year after its launch, gaining over 8,000 subscribers, according to data from Kenya’s Communications Authority (CA).
By June 30, 2024, Starlink held a 0.5% market share. This rapid growth highlights strong demand, particularly in underserved areas where reliable internet has remained scarce. In a market where ISPs often take years to gain traction, Starlink’s rapid expansion shows the potential for satellite-based internet in Kenya.
Although Starlink’s subscriber base is still modest compared to major players like Safaricom and Jamii Telecommunications, with 545,000 and 360,000 subscribers respectively, its satellite technology offers unique advantages. Unlike fibre-based ISPs, Starlink doesn’t require costly ground infrastructure. It relies instead on a network of over 6,000 satellites operated by its parent company, SpaceX. This allows Starlink to offer competitive pricing without heavy infrastructure investments.
Starlink’s plans start at KES 1,300 (around $10) for speeds of up to 200 Mbps, while its residential package, priced at KES 4,000 ($31), offers up to 100 Mbps. These packages are priced lower than many competing ISPs. This gives Starlink an edge, especially in remote areas where fiber installations are limited. Combine this with solar powered energy, especially for these rural areas, and you have an availability of Internet almost round the clock
However, Starlink’s competitive pricing has sparked concern among established ISPs. Market leader Safaricom has called for stricter regulations on independent satellite providers. In response to Starlink’s growth, Safaricom has upgraded its fiber speeds. It has also introduced discounts to retain customers considering a switch.
Despite the rivalry, Safaricom has expressed openness to potential partnerships with Starlink. While details are limited, such a collaboration could see Starlink leveraging Safaricom’s extensive distribution network, offering both companies new growth opportunities.
