As TikTok’s future in the U.S. remains uncertain, Instagram is stepping up its music game. With the potential exit of TikTok, millions of music lovers may soon be looking for a new platform to discover their next favourite tracks. Instagram seems ready to fill this gap, rolling out several music-focused features and now offering a seamless integration with Spotify.
Instagram’s latest update allows users to save songs directly to their Spotify playlists without leaving the app. This integration makes it easier for users to discover and save music while scrolling through their feeds or exploring Reels. Once users connect their Spotify account to Instagram, they can tap on a song, go to the song’s page, and with a single click, add it to their Liked Songs on Spotify.
Although TikTok already boasts similar features, Instagram’s timing is key. If TikTok is forced out of the U.S., Instagram’s new Spotify integration could help the platform attract music fans looking for alternatives. Instagram’s recent music-focused updates, like “Add Yours Music” stickers, song lyrics in Reels, and music in Notes, signal its ambition to become a leading platform for music discovery.
This new feature, which began rolling out globally on October 17, doesn’t require a Spotify Premium subscription, though it currently only supports Spotify. As Instagram and Spotify deepen their partnership, Instagram is positioning itself as a major hub for discovering new music. With 2 billion Instagram users and over 626 million Spotify users worldwide, this collaboration could change how users engage with music across platforms.
If TikTok’s U.S. exit becomes a reality, Instagram’s evolving music features might just make it the go-to platform for discovering your next favorite song.
