Apple’s latest release, the iPhone 16, has struggled to meet expectations in South Africa, with initial sales underperforming. Despite available stock of various models, including some on backorder, the iStore’s online platform shows shortages, particularly of the Pro models. This slow uptake contrasts with previous launches where new iPhone models were highly sought after.
Economic pressures, including inflation and a weak rand, have made South Africans more cautious about splurging on premium devices. Compounding this, more affordable Android alternatives like Samsung, Xiaomi, and Huawei continue to lure buyers with similar features at lower prices. Telkom reported that iPhone 15 sales were stronger than the iPhone 16, primarily due to the older model’s reduced price, while MTN noted that the Pro and Pro Max models remained the most popular.
Globally, the iPhone 16 has also seen a slowdown in demand. Analyst Ming-Chi Kuo estimated a 12% drop in pre-order sales compared to the iPhone 15, with the Pro models experiencing the most significant declines of 27% and 16%, respectively. This dip could affect Apple’s third-quarter revenue, though the company’s production targets remain steady.
The iPhone 16’s incremental upgrades, including minor camera improvements and a battery boost, have not been compelling enough to drive demand. The delayed rollout of key artificial intelligence features, which were originally positioned as a major selling point, may further dampen interest. Meanwhile, the iPhone 15’s introduction of a USB-C port was seen as a more substantial improvement.
In summary, the iPhone 16’s higher price, combined with economic constraints in South Africa, has made it a less attractive option for consumers, with many opting for the more affordable iPhone 15 or Android alternatives.
