BlueSky, a rapidly growing social media platform, is making waves with a surge in new users and plans to introduce several new features. The platform has attracted attention, especially as users look for alternatives to Elon Musk’s X (formerly Twitter). Over the past month alone, BlueSky has added three million users, bringing its total user base to 13 million.
New Funding and Platform Growth
Recently, BlueSky secured a new round of funding led by Blockchain Capital, with participation from notable investors like Alumni Ventures, True Ventures, and SevenX. Despite this, BlueSky clarified that the funding would not lead to blockchain integration or the use of cryptocurrencies, tokens, or NFTs. The platform emphasizes it will not “hyperfinancialize” the social experience, keeping its core focus on user interaction.
This growth has coincided with frustrations over X’s controversial decisions, including legal challenges and the removal of the blocking function. BlueSky’s success can be attributed to users seeking a more open and user-friendly platform.
New Features on the Horizon
In response to its growth, BlueSky has been steadily adding features. Recent additions like direct messaging and video uploads bring it closer in functionality to X. Looking ahead, BlueSky plans to introduce premium features, such as higher-quality video uploads and customizable profiles through paid subscriptions. However, Rose Wang, BlueSky’s COO, has confirmed that these paid features won’t give users boosted visibility, unlike X’s subscription model.
Subscription revenue, according to Wang, helps fund the platform’s infrastructure and support its 20-person core team. The company is also exploring business models beyond traditional advertising, with potential plans to implement a payments system for creators, though details remain sparse.
As BlueSky continues to grow, the demand for decentralized, user-controlled social networks becomes clearer. BlueSky’s rise—from 1 million users in September 2023 to 13 million in 2024—signals that many social media users are seeking alternatives to Big Tech monopolies. The company’s focus on user choice, combined with its growth and new feature rollouts, makes it one of the most promising platforms in today’s social media landscape.
