Nikon launched the Z6 III camera in Lagos, emphasizing its focus on the African market. In a statement, Nikon touted the Z6 III as “the best hybrid camera” that combines high performance and versatility to appeal to both professional photographers and videographers.
At the launch event, Akshay Talwar, head of sales strategy for the Middle East and Africa, emphasized the brand’s commitment to Nigeria as a core market in Africa.
“The African continent is very important to us,” Talwar said. “Nigeria is one of our three most important markets.” Their contributions are crucial not just in terms of business but also in terms of creative input.
Talwar revealed that Nikon provided three Nigerian creators with Z6 III cameras ahead of the launch so that they could test its capabilities. According to him, the quality of the content they produced confirmed the camera’s world-class capabilities. “We loved the quality they delivered. It was top quality, it was world-class,” Talwar said.
He added that Nikon is exploring opportunities to further collaborate with Nigerian creators on local projects and allow them to showcase their work on a bigger international platform.
“We are looking to work with these creators in the future and we will work with them to do certain projects where we create content together in Nigeria for Nigerians,” he said.
Richard Eko, Nikon consultant in Nigeria, described the impact of the Z6 III on the market as “transformative,” noting that the camera meets the needs of both photographers and videographers.
“The camera they launched today is comprehensive, especially in the video space,” Eko explained, adding that Nikon is working on a system that allows photographers to buy cameras in the long term through acquisition funding partnerships.
Moreover, international photographer Yobel Muchan described the Z6 III as a versatile tool for content creators, saying, “If you’re a content creator, this camera offers an all-in-one solution that can last a decade and build off of Nikon’s robust system.”
