LinkedIn has shown it is going to be discontinuing Audio Events, its audio-simplest broadcast feature, which will simplify its live event tools. From December 2, 2024, customers will now not be capable of creating standalone Audio Events on the platform.
Users will rather ought to use the LinkedIn Live service, which incorporates video and audio broadcasting supported through third-celebration streaming tools.
LinkedIn Audio Events being discontinued
The organization showed in a support article: “We are updating our live event creation experience, bringing together our Audio Events and LinkedIn Live into a single entry point.”
Although customers will now not be capable of creating local Audio Events from December 2, Audio Events scheduled up till December 31, 2024 will nevertheless be supported. Users who want greater time to discover opportunity answers have to agenda the Audio Events they want among now and the cease of the 12 months earlier than the December 2 deadline.
The help web page factors affected customers seeking “depended on third-celebration streaming partners” to a separate LinkedIn Live Overview help web page.
LinkedIn Live gives real-time commenting for target target market engagement and mechanically information occasions to cause them to to be had for replaying and sharing on profiles or organization pages after the occasion.
The Microsoft-owned platform`s stay broadcasting efforts first befell with the release of LinkedIn Live in 2019. Initially rolled out on an invite-simplest beta foundation for US customers, it targeted on stay video experiences, however it has on the grounds that included streaming alternatives for conferences, product launches and Q&As.
When it launched, LinkedIn director of product control Pete Davies said: “Video is the fastest growing format on our platform right now, and the one most likely to get people talking.”